You cannot go into content marketing without having a strategy. Otherwise, you can end up spending a significant amount of time and resources without getting any kind of return on your investment.
When you’re ready to build a marketing strategy to navigate the pandemic, there are three stages to explore. There are quite a few tools that you can use to gain customer insights, and these are the same tools that Google recommends.
Resources are tight, yet the need to continue marketing doesn’t change. Particularly now, you have to figure out how to cut through the noise and raise awareness.